So I discovered this really cool t-shirt company called Reflect from a twitter friend. Hat tip to @stevepavlina who blogged about receiving one of these shirts in his excellent post, how to create real value. Note, I’m not an affiliate of Reflect and I’m not getting anything to write this post.
The concept is simple. The shirts are plain, black tees with an affirmation printed on them in reverse…in other words, if you stand in front of a mirror, the affirmation reads normally. And that’s basically it. I imagine, because the phrases are in reverse, people ask about what it actually says, which is kind of a clever marketing ploy and a nice way to create an opener with strangers.