So I was reading on the LA Times Online about a new company called ScientificMatch that, for a mere $995 and a swab of your spit, will help you find your true love via genetic compatibility. The LA Times article talks a lot about smell–apparently, we are attracted to people who smell differently from us because they have different immune systems, and a child resulting from such a union has a greater chance at survival. Choosing a mate according to the criteria used by ScientificMatch means more sex, less cheating, and (for women at least) more orgasms.
Interestingly, if you visit ScientificMatch‘s website, it turns out that women on hormonal birth control (think The Pill) can’t use their service because of the changes in your body chemistry when it thinks it’s pregnant (which is what The Pill does). Additionally, if you were not raised by your biological parents then apparently your body’s preference for smell changes and makes this system ineffective.
In any case, the way the site works is to provide you with your chemical matches based on the saliva sample you send in. Then you use the site’s “matching values” and “personal preference” tools to correspond with the people you match with, and it becomes like another dating site. Similar to EHarmony, which only shows you people that you match with according to their “deep compatibility” criteria, ScientificMatch only lets you see the profiles of people that it predicts you will experience success with. This is unlike sites such as Match.com, which provide you with freedom, endless freedom–and more chances to fuck it up all on your own.
I thought this was interesting in light of something I heard while watching 10 Years Younger on TLC the other morning (while job hunting, leave me alone, I’m applying, all right?!). One of the cosmetic dentists said that crooked teeth happen when you inherit the jaw of one parent and the teeth of another. Perhaps relying on smell a little more could help us avoid all this, I don’t know.
What do you guys think–dating by pheromones, yes or no? Of course, until the process becomes a little cheaper, it seems like it’ll be the pheromones of the rich and famous, because I certainly don’t have a grand to find out. And the BF smells fine.